Virgin Atlantic - FITFOO (2013)

Digital Jam was a tech initiative for Jamaicans put on by the World Bank and the Government of Jamaica. It consisted of a series of activities including a hackathon, a mobile apps contest, app development workshops and tech camps all culminating in a Market Place and Job Fair.

As assistant project managers for Restaurant Week Jamaica, each year we assist on the project from conception to completion. This includes liaising with the restaurants, and sponsors, planning the launch, public relations, and other general activities.

From cell phone sound clashes, to paper plane competitions, to cliff diving, to can-inspired carnival costumes, Red Bull Jamaica brought a unique level of activation to Jamaica and DRT was happy to be a part of the execution and public relations team that put it all together.

Red Stripe in their Rio Olympics 2016 campaign celebrated Jamaica’s athletic success with multiple activations throughout the summer running concurrently in trade, in digital, and in press. We engaged the press, the public, celebrities, and influencers to get all of Jamaica going for gold.

On behalf of WATA we executed a children’s treat for the Bustamante Hospital for Children in partnership with Shaggy’s Make a Difference Foundation, and coordinated the handover for the proceeds raised through the 2016 Shaggy & Friends Concert.

Each year, Payless ShoeSource donates hundreds of shoes to Jamaican children in the care of the state. Among those children, about 25 are treated to a shoe shopping expedition, lunch, and a fun outing.

DRT coordinates the entire Great Party Experience for Pizza Hut Jamaica social media fans; from the social media competition to the roundtrip transportation, and provision of a Great Tasting Pizza for the winner and their friends to enjoy.

As part of the Post 2015 Development Agenda and 70 Year UNESCO Celebration, DRT worked with UNESCO to host a public panel and cocktail event at the Hyatt Zilara, Rose Hall.

In alignment with KFC’s 2015 Zinger promotion, three adventures were planned for three lucky social media winners. DRT coordinated the trips and arranged for media attendance at each.