Wisynco (2017)

As assistant project managers for Restaurant Week Jamaica, each year we assist on the project from conception to completion. This includes liaising with the restaurants, and sponsors, planning the launch, public relations, and other general activities.

From cell phone sound clashes, to paper plane competitions, to cliff diving, to can-inspired carnival costumes, Red Bull Jamaica brought a unique level of activation to Jamaica and DRT was happy to be a part of the execution and public relations team that put it all together.

Child abuse is a big problem in Jamaica, especially as it relates to reporting to the correct agency. DRT Communications Ltd was honoured to have worked on this campaign, along with UNICEF, to encourage the reporting of incidences of child abuse to the Office of the Children’s Registry.

Red Stripe in their Rio Olympics 2016 campaign celebrated Jamaica’s athletic success with multiple activations throughout the summer running concurrently in trade, in digital, and in press. We engaged the press, the public, celebrities, and influencers to get all of Jamaica going for gold.

Heineken, long-time sponsor of the UEFA Champions League, launched their 2017 trophy tour in Jamaica. DRT Communications, as the public relations agency for Heineken NV created the local buzz as it travelled across the island, from Kingston to May Pen to Ocho Rios and finishing in Montego Bay.

Heineken launched a pop-up two-day event during August 2016, celebrating Jamaican music, food, fashion, and art. DRT Communications was responsible for the public relations aspect of the execution and achieved more than US$7,000.00 in AVE, with over 2,000,000 impressions.

Each year, Payless ShoeSource donates hundreds of shoes to Jamaican children in the care of the state. Among those children, about 25 are treated to a shoe shopping expedition, lunch, and a fun outing.

In alignment with KFC’s 2015 Zinger promotion, three adventures were planned for three lucky social media winners. DRT coordinated the trips and arranged for media attendance at each.