Stepping into the next financial year like…

So, you’ve realized the necessity of getting your brand in both the traditional and digital marketing space and the opportunities are endless. Whether you're a part of a major organisation, a small business owner or a developing company, by now you have come to terms with the fact that failure to highlight recognition of your brand is nothing short of commercial suicide.

Media Monitoring is the answer to all these questions, the ability to stay in the know by constantly monitoring and measuring your brand’s presence and progress. How does media monitoring work you ask? Every time your brand, your industry, your products and your competitors are mentioned online, on the radio, the television, in the newspaper, you’ll have the opportunity to receive that information - allowing you to know what your customers think and what the customers of your competitors think. You’ll not only stay in tune, but in the lead.

Who Gets it?

Consequently, the digital revolution of Media Monitoring can and in fact is being used in both small and big companies. Leading brands consider Media Monitoring as a modern day method of performing market research. It is, simply, 21st century public relations.

It can be used in different ways:

• Study social activity for themselves and competitors.
• Discover customer reach, geographic location, what the consumers think of their efforts, products/services and get to know their expectations and demands.
• Government agencies use News Monitoring to keep tabs on public opinions and gain insight from conversations occurring in the public realm about its policies and work.
• Intelligence agencies use it to track, respond to, and even predict crime, social unrest, and terrorism.

Current clients of DRT’s Media/Ad Monitoring services are especially appreciative of the ‘crisis control’ efficiency that media monitoring provides. Imagine having in the palm of your hands the opportunity to jump on a story as soon as it hits the media, or to be informed on a possible/pending crisis in realtime.

Control is always a benefit when running any business. So welcome to the 21st century where the concept of Media Monitoring is a booming phenomenon and measuring the success of your brand is as simple as clicking an e-mail.