Unveiling Metrics
Doing the Numbers!
The boardroom, can make and break any company executive. It may not be the level playing field you had hoped for but here your colleagues will criticize, judge and drill you on your decisions. Before you throw your proverbial hat in the ring, ask yourself…
“How will I be measured?”
I, for one, would like to always be found behind cold hard facts. And with that, I ask you, since you’ve now taken the floor for your presentation “Do you have the numbers?”.
Metrics and You...
Did you know that, media monitoring analytics presents concise information allowing you to easily stay informed and react in the best way to suit your needs? At DRT, through the use of uniquely crafted news and ad monitoring analytics, we focus on getting you accurate information in order to propel sound business decisions.
Metrics...How do they benefit me?
DRT gathers intelligence data on a 24/7 basis about your brand, competitors or industry. We analyze the data to highlight if your messages are being picked up, who’s placing your messages, if you’re messages are getting through, and in which country or region in the world they are being placed. This is highly beneficial as it allows your company to analyse their campaign and brand promotion spending, gauge or foster better client relations while keeping abreast of your competitor’s campaigns as well as their reach, strengths and weaknesses. Media monitoring trending, media sources, sentiment and geo-mapping metrics not only help to guide your marketing strategies, but also gives you clear ROI.
DRT’s competitive ad monitoring intelligence offers tangible figures which show ad spend, highlights your brand vs competitor spend gap, who’s spending where and just how much is being spent on what day of the week. This drilling down of near real-time data helps your team to make smarter budgeting decisions and allows for much more effective communications.
PR news can also be quantitatively measured. In knowing the value of PR mentions, advertising value equivalency calculations, we can present solid figures in comparative analysis on a weekly, monthly or even quarterly basis. It is these offerings which gives DRT a unique niche in the Caribbean region.
Be sure to read our upcoming post Counted and Accounted for!
